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Jane Smith

July 28, 2015

Optimize Your Site With Enhanced Ecommerce

Enhanced Ecommerce brings with it a new bag of toys for analysts and marketers. In this series of posts, I’ll cover what I believe to be some of the most beneficial features, how they are best leveraged, and some handy tips to make sure the implementation goes smoothly. Source: online-behavior Website

Jane Smith

July 28, 2015

B2B and retail e-commerce tops a list of emerging industries

Research and advisory firm Frost & Sullivan looked at 10 emerging industries earlier this year and rated them on the four operating categories of market attractiveness, their ability to disrupt their industry, level of certainty of future business, and degree of innovation. After scoring each of 10 industries across those four categories, Frost & Sullivan gave the highest overall score to the industry of business-to-business and retail e-commerce, which it calls B2B Online Retail. Source: internetretailer Website

Jane Smith

July 28, 2015

How to Make Your Ecommerce Site Happen

In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors offer some essential tips on creating your ecommerce site. If you plan to sell anything online, having an ecommerce plan is as important as your original business plan. Because you’re exploring new territory, making decisions about technology and marketing, and establishing a new set of vendor relationships, a well-thought-out plan will serve you well. Source: entrepreneur Website

Jane Smith

July 28, 2015

7 Ways to Improve Ecommerce Site Navigation

Ecommerce site navigation should help shoppers find products quickly and easily. Good navigation improves the online shopping experience and helps merchants increase sales and profits. Website design includes a combination of user experience patterns, conventions, preferences, and branding. On the one hand, design should express the store’s personality and values. On the other hand, it should provide familiar and intuitive navigation that shoppers recognize. Source: practicalecommerce Website